Natalie Decker, a part-time driver in the NASCAR O’Reilly Auto Parts Series, has been left without a primary sponsor just 15 days before her scheduled return to the series in the Focused Health 250 at EchoPark Speedway on July 11.
Venturi Bold Brew, a premium nitro cold brew company crafting bold coffee and tea fusions, was scheduled to sponsor Decker in the No. 35 for Joey Gase Motorsports at the 1.54-mile superspeedway-like facility, but on June 26, announced they would be revoking the previously announced deal.
“Effective immediately, Venturi Bold Brew is withdrawing from the [O’Reilly Auto Parts Series Focused Health 250] in Atlanta and ending its partnership with Natalie Decker,” the statement from Venturi Bold Brew, posted on their social media on Friday, reads. “To the fans and media who followed along: thank you, and we are sorry for any disappointment this news may bring. We wish Natalie the very best on the road ahead.”
In addition to the immediate termination of the partnership, Venturi Bold Brew also confirmed in their post that the previously scheduled meet-and-greet at Redstone Market & Butcher in Athens, Georgia, has also been cancelled.
The move to abort this partnership is sudden, seeing as just three short days ago (on Tuesday, June 23), Venturi Bold Brew’s Director of Communications, April Monet, was looking for approved sports media interested in covering a special Natalie Decker-related activation that would be happening at EchoPark Speedway on July 11, the day of the race.
Hours ago, Monet returned to Threads with the following statement: “My apologies, everyone. Unfortunately, we just had to end our brand sponsorship and cancel the event with Natalie Decker in Atlanta.”
JosephSrigley.com has reached out to both Venturi Bold Brew and a representative of NASCAR O’Reilly Auto Parts Series driver Natalie Decker looking for further comment on the situation, but as of the time of posting, has not received a response. Should a response be received from either party, it will be added to this story as an update.
Decker has been a part-time competitor in the NASCAR O’Reilly Auto Parts Series and NASCAR CRAFTSMAN Truck Series since 2019 (seven years ago), competing for a number of different organizations throughout her career.
The Eagle River, Wisconsin, native is best known for being the highest-finishing woman in the history of the NASCAR CRAFTSMAN Truck Series, collecting a fifth-place finish in the season-opener at Daytona International Speedway on February 14, 2020.
This season, Decker has competed in three NASCAR O’Reilly Auto Parts Series events for Joey Gase Motorsports (Daytona, Talladega, and Pocono), as well as a pair of NASCAR CRAFTSMAN Truck Series events for Reaume Brothers Racing (Watkins Glen and Dover).
EchoPark Speedway, formerly known as Atlanta Motor Speedway, was scheduled to be her fourth NASCAR O’Reilly Auto Parts Series start of 2026. With sponsorship in question, it is unknown if that race will go ahead as planned. Decker does have additional races scheduled for the back-half of the season with sponsor T.N. Dickinson’s, which will be announced at a later date.
